[1:31] Jose talks about her humble beginnings as a receptionist in a hair salon, and how her idea for Original Mineral came about via the desire to solve a problem – namely, the smell and fumes of hair colour in salons at that time. We also discuss how persistence pays off, and how a little write-up in Vogue changed everything.
[3:23] Building her global business was achieved through pure passion and hustle – from the early days where Jose lived above the hair salon, with a fold-out bed and no kitchen and bathroom (so she used to shower at the pub down the road!) for two years.
[3:59] Jose built her empire very much from the ground up, pioneering the way with something that had never been done before. She took ammonia and then PPD out of hair colour. There were lots of learnings along the way, including the importance of championing the customer an viewing them as your business’ hero.
[5:04] Jose discusses running a values-driven business and shares the values specific to Original Mineral: clean, kind and original.
[6:54] Jose is a fantastic relationship-builder and isn’t afraid to fly the extra mile (literally) to build valuable connections. We discuss the importance of focusing on human connection versus virtual connection.
[10:30] The game-changing connection that changed the trajectory of Original Mineral, and how it was strengthened by her refusal to give up (including flying to Bali to meet a distributor on his holiday, as it was the only time he would agree to meet!).
[11:50] Navigating the barriers that come with being a woman in business, and the lengths Jose has gone to in the name of overcoming these – including recruiting a man she met on a dating app to pose as a board member in a meeting to give her business more cred, which resulted in her landing a $4 million contract for the business.
[13:24] The make-up of Jose’s current team includes 30 people based in Sydney’s Redfern, plus 10 staff in Original Mineral’s New York salon. She also plans to open an academy in LA, and we discuss her plans to establish the brand in the US to capture the market there.
[14:20] Jose talks being approached by private equity firms, her decision to take on a US-based investor in order to scale the brand and the difference it has made, particularly in the back-end of the business. She also reveals what the process of doing your due diligence looks like, and important question she asked potential investors during the interview process.
[18:37] She opens up about the “immense struggle” of running a global business as a single mother to two young children, and the importance of outsourcing to keep things ticking along.
[21:37] Jose believes that ego is the enemy of success. She doesn’t believe any task is below her, and doesn’t care what anyone thinks of her – while always being respectful.
[23:00] How Jose feeds her soul by being her own best friend, practising gratitude, giving to others and connecting with the ocean. She also shares a book recommendation and the benefits of viewing all of your experiences as learnings.
[25:51] The three powerful steps Jose recommends for others wanting to build a global business.