I’m Tory

I know that just as our stories have the power to shape us, we have the power to shape our stories.

Drew Barrymore ended my PR career.

I was watching her onstage at an event I’d organised. Drew was talking surviving tough times and I thought, ‘lady, I see you and raise you five. You know what, I’m done.’ And I was. I gave up PR. I had worked with all of the brands, celebrities and influencers on my bucket list—Megan Gale, Zara, Nespresso, Victoria’s Secret—and the best way to go out is always on top.

The other thing was that while I was getting everyone else’s message out there via my agency Torstar, I had my own story to tell. I started Torstar in my twenties and built a fabulous life as a single mum running a global business. I had a team of 22 including two executive assistants. Then a near-death experience and ten years of being stalked gave me a fresh perspective. I wanted a life with more purpose. It was time to reshape my story.

Goodbye, sparkly PR world. I stripped things back and put myself and my daughter first. I put my health first. I found happiness, positivity, emotional flexibility. I found love (yes, I was a first-time bride in my 40s—so glad I waited.)

I found me. I used my forward momentum and founded Powerful Steps in 2019.

Now my goal is for everyone to find their best self and learn what I’ve learned. And as a successful entrepreneur and business coach who knows you can take what the world throws at you and turn it into your superpower, I can show you how.

These days, as CEO of Powerful Steps, my mission is to share my toolkit with high-octane businesswomen and plot their personal roadmap to success. I reshape your brands, businesses and lives using the proven strategies I’ve developed over two decades.

In 2021, my focus is on Powerful Steps’ exclusive Business Attraction program. I’ll share the same brand expertise I used to nurture the world’s top performing brands. It’s for C suite women who want to take their business to the next level, or the entrepreneur going it on her own who needs a wingwoman. I’ll show you the formula to find your purpose and live your dreams.

Featured on

In November 2019 Tory’s podcast Powerful Stories was signed to Nova Entertainment to share the powerful stories and gamechanging moments with women she has met on the highway of life.

“Everyone has this amazing inner power and incredibly strong mindset to know they can transform that challenge into a possibility.” – Tory Archbold 

NOVA Entertainment’s Chief Digital Officer, Fayad Tohme, explained the company invests in high-quality content that provides compelling commercial opportunities for clients – and Powerful Steps is an ideal fit.

“We invest in successful leaders, personalities and content creators with great stories to tell,” he said. “We are looking forward to working with Tory to provide compelling content and endorsement opportunities for our clients, allowing them to tap into Tory’s audience and influence spanning across business, entrepreneurism and self-improvement.”

“Tory is an incredible woman with an amazing story to tell, and this experience allows her interview change makers and influential business identities to unpack their personal path to success. We are proud to represent Powerful Stories as part of our podcast network, and look forward to working with her in providing unique integration opportunities for brands,” added Kane Reiken, NOVA Entertainment’s Digital Commercial Director. 

What people say about Tory Archbold

Full of passion and creativity, Tory Archbold is a PR powerhouse who is much loved and widely respected in the industry. Having had a successful career herself, she is perfectly placed to help women embrace their own super powers and build their personal profiles.

Robyn FoysterCEO, Director, Foyster Media