About
Tory *
If we can change the way leaders ask for help, and the way that they receive it, the world will become a better place.
With over 2 decades of experience in brand building, public relations, digital media, and events, Tory has worked with some of the world’s most influential celebrities, entrepreneurs, and CEOs.
Tory Archbold is a powerhouse businesswoman, CEO and Founder of Powerful Steps, host of the popular Powerful Stories Podcast, and the founder of brand and communications agency Torstar.
What sets Tory apart is her authenticity and genuine care for others, which has helped her build long-lasting connections.
Tory’s story of survival as a single mother determined to succeed has inspired many along the way. At 24, Tory founded Torstar, one of Australia’s most high-profile brand and communications agencies. Under her leadership, Torstar became known for partnering with the world’s top-performing brands, celebrities, and influencers, including Zara, Nespresso, Mercedes, Seafolly, Sukin, and Victoria’s Secret. Zara’s launch event in Sydney drew over 22,000 people in attendance and $1 million in sales on the launch day. Business studies refer to it as Zara’s most successful retail launch event.
Tory's Powerful Steps community launched in 2019. It has become a global platform for women making a significant impact.
Her inspirational programs have empowered thousands of female leaders and changemakers worldwide, enabling them to own their power and elevate their careers.
Tory’s proven frameworks and global experience have equipped these leaders with the tools and strategies they need to step into their power, own their stories, and achieve their goals, making a tangible difference in their lives and communities. The community offers a wealth of benefits, from access to exclusive resources and networking opportunities to personalised mentorship and support, designed to help women at all stages of their careers thrive and succeed, instilling a sense of potential and growth in its members.
She believes that human connection is the key to creating value and impact in any industry, and her dedication to empowering women has made a lasting impact on the lives of many. Whether you’re an aspiring leader or an established CEO, Tory’s Powerful Steps community offers a wealth of benefits designed to help women at all stages of their careers thrive and succeed, providing them with the tools and support they need to make a significant impact in their industries.
Tory's book, 'Self Belief is Your Superpower', and her podcast, 'Powerful Stories ', have been instrumental in empowering women worldwide.
Through her work, she has helped tens of thousands of women find their voice and take control of their lives. Her book, a culmination of her years of experience in helping women overcome obstacles, offers practical advice and insights into the challenges women face today, providing immediate value to its readers. Her podcast features interviews with women who have made a difference in their communities, providing a platform for women to share their stories and connect with others on a similar journey, fostering a sense of community and support.
Top-performing Australian corporations, including Salesforce, Commonwealth Bank, and Optus, have placed their trust in Tory. They invite her to speak to their leadership and sales teams, where she brings inspiration and wisdom, sharing her unique insights and strategies for success. Her keynote speeches leave audiences motivated and equipped with new tools for personal and professional growth.
What has Tory achieved?
For over two decades, Tory has been the CEO of her own global businesses. In her brand and communications agency Torstar and now Powerful Steps, she’s worked with the world’s most impactful brands to shape their story and deliver unprecedented growth that saw them attract $100 million price tags. She’s made reputations and fortunes for Fortune 100 CEOs, celebrities and influencers. When Zara opened its first Australian store in 2011, her agency delivered one of the most successful launches in retail history, attracting 22K people through the doors on the first day and $1 million in sales.
Since 2019, her Powerful Stories podcast has drawn over 150K downloads, she’s helped thousands of women to claim their power, has partnered with ASX-listed companies to empower their leadership teams while writing a book and hosting and speaking at national events.
