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Gut instinct is the best business strategy you could ever have. It’s guided and helped me build two globally successful brands—PR and Brand Communications Agency, TORSTAR, and Powerful Steps, a leadership platform which inspires, encourages and empowers people to step into their true power and potential. It’s also what drove me to move on from 20 years as a publicist and step into something new.

Rewind to the launch of Drew Barrymore’s Flower Beauty. Gut instinct whispered clearly. I’d just launched three of America’s most recognised brands intro Australia, and as I watched Drew speak onstage, I realised my life had come full circle. I was ready to wrap up this journey and begin another.

Why at the height of my success would I walk away? Because gut instinct is the most influential business tool you have—and when it speaks, you listen.

By the end of 2019, I’d found my new direction. I created Powerful Steps. Within 9-months Powerful Steps was partnering with corporate organisations to deliver inspirational keynote talks on the power of connection, workshops, mentoring programs and a new business program for women with TAFE NSW and the NSW government. You can hear me talk about it on this Sky News interview.

When COVID hit, I tuned inward and observed the world around me to spot the signposts. I adapted plans and embraced technology. I used lockdown as an opportunity to show others the true power of connection and the importance of a global tribe.

I started hosting virtual Coffee Challenges every Thursday morning with a group of women needing support to build their personal brand and professional network. It brought people together and empowered them to believe that it was possible to achieve anything in this lifetime.

Supporting women worldwide through the Coffee Challenge is what grew Powerful Steps into a global brand servicing professionals worldwide. Many of them returning to join my business mentoring program and virtual workshops, which would enable them to identify and reach their true power and potential.

Your most valuable asset is your gut instinct. It’s a powerful business tool that will lead to a business strategy that works for you.


1. Gut Instinct drives you to make the right decisions

Over time, I’ve learned to trust my gut instinct. I know when an opportunity is for me, doors open with ease. When a doorway closes, I don’t hang around and wait for it to open. I simply know it was never my path. When you’re connected to your inner wisdom, you’re empowered in your decision-making. You’ll learn to assess a situation and take action quickly. When you trust your gut feeling over other people’s opinions, you won’t detour from your natural course.

2. Attract your “tribe’ by trusting your gut instinct

When you trust your gut instinct, you trust your values. Powerful Steps is built on what I value – passion, integrity and delivery. I only move forward with opportunities aligning with these values. As your reputation grows, so do your options. Know what you stand for, and you’ll know what’s for you.

Other people will feel your passion and integrity, which are part of how you operate. They will align with you if that’s the right path for them as well. Your passion and energy attract your “tribe.” This way, your business will flow with the right partners in the right direction.

3. Trust your gut instinct, and the flows will be the right ones

When one door closes, another one opens. Often people cling to what they have, rather than letting change take its course if that’s necessary, and moving on. Let go. The more you operate with the flow and trust your gut instinct, the more you’ll understand what the tightness in the pit of your stomach means. To evolve and grow into the next stage of your business, you must always trust the flow. If that means you have to develop yourself and take a risk, well that’s the right thing to do at that time.


My biggest passion is helping others shape their personal and professional brands. I’ve always worked with mentors who’ve nudged me to become a better person, and I love that I can pass these gifts on and help people.

With Powerful Steps now a worldwide platform, I’m mentoring people in Sydney, Tokyo, London, Los Angeles and Boston. The door is open to entrepreneurs anywhere.

Currently, I offer a 5-session mentoring package of 1-hour per week (if you want to super-charge your life, 2-sessions per week) and support people to step into their true power and potential. To achieve this, I’ve harnessed the experience and skills I used to successfully attract and partner with the world’s leading retail brands over the past 20 years. The results people are getting from mentoring is incredible. Their personal brands are transforming, and I feel honoured to be part of their success.

Feel like the Powerful Steps workshops or mentoring session are what you need to propel you forward, email Tory here. Or visit her website, Powerful Steps here.