How To Launch A Million-Dollar Brand with Samantha Brett

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Unless you’ve been on a digital detox for the last year, you will be aware of Naked Sundays – the cult sunscreen brand by Australian journalist-turned-entrepreneur Samantha Brett. This award-winning, vegan and cruelty-free sunscreen business sold out three months’ worth of stock in 24 hours (really) when it launched into MECCA stores in 2021. So, […]

How To Write A Killer LinkedIn Bio

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Here’s a question for you: what’s the first thing you do when somebody applies for a job at your company, or reaches out regarding a potential business collaboration? Yep, you Google them. And, nine times out of 10, what’s the first part of their digital footprint that’s going to show up in your search results? […]

How To Become Your Own Newsfeed

LinkedIn networking tips

True leaders take control of the narrative, says Tory Archbold, who as the founder of two global businesses, has known a few leaders in her time. Here, Tory shares exactly how you can use LinkedIn to shape your story into a newsfeed worth following.   Stand in your power online Have you noticed how more […]

Mean girls: the secret ammunition of successful women

The likes of Regina George and co. may be feared by women everywhere, but according to Powerful Steps founder Tory Archbold, who has interviewed and mentored hundreds of impressive women in business, a run-in with mean girls can be just the secret ammunition you need to take your success next-level.      Mean girl syndrome So […]

How To Pull Off A Career U-Turn

Career pivot, Tory Archbold

At just 24 years old, Tory Archbold launched a PR agency that soon became a global success, representing big-name clients like Seafolly and David Jones, working with Drew Barrymore and being chosen to launch Zara into Australia. So, why did she decide to close her thriving business after two decades of wins – and how […]