Here’s a question for you: what’s the first thing you do when somebody applies for a job at your company, or reaches out regarding a potential business collaboration? Yep, you Google them. And, nine times out of 10, what’s the first part of their digital footprint that’s going to show up in your search results? Their LinkedIn profile.
We spend so much time curating our Insta feeds, but my question to you is: are you dedicating the same (make that more) effort to ensuring your LinkedIn profile is on point and working to bring in maximum reward for you?
Whether you’re looking to raise your brand profile, recruit new staff, apply for a new role or bring in new clients, LinkedIn is such a powerful business tool – and with over 830 million registered users, it’s crucial to make it an integral part of your strategy.
Scroll on for my expert guide to making your LinkedIn profile and bio stand out like a technicolour raincoat at a funeral:
Complete your bio
First things first: it’s astounding how many people skip writing the ‘bio’ section on their LinkedIn profile. In 2022, LinkedIn is much more than an online CV – it’s a social networking platform – not to mention a vital part of your overall marketing efforts, thanks to the high SEO ranking its pages receive.
Your LinkedIn bio can be seen as an afterthought, especially when you’ve got clients to see and emails to answer. However, through my work mentoring women in business through the Business Attraction Program, I have seen some outstanding results among my clients once they have filled in the bio on their LinkedIn profile. This includes a x3 increase in inbox opportunities, just through adding a complete LinkedIn bio!
Write your story
When you write your LinkedIn bio, make sure it’s not just a chronological run-through of your past career experience and roles (yawn). People want to understand who you are as a person, beyond your career history bullet points – this is what will develop an emotive connection with your followers and contacts, and get them engaged with your overall mission.
So, your bio should be crafted like a story – include where you started (don’t be afraid to include individual or even quirky details here), any relevant and interesting challenges you have overcome, and your ‘why’ or current mission in your career and life.
When you do write your bio, don’t be afraid to sell yourself. Fear of being ‘seen’ online is a huge hurdle I see holding my clients back, so it’s a vital one to overcome if you are going to stand out and be noticed. You just need to make your power move, step forward and show others your strengths in business and leadership.
I believe the biggest mistake people make on LinkedIn is not to show up authentically. They’re playing the role of a person they feel they need to be to be seen or heard, when in actual fact, if you just show up as you are, this is when the magic usually happens. As part of mentoring the incredible businesswomen in my Business Attraction Program, I witness over and over again, that when people are brave enough to share and own their story, things change in magical ways.
Remember that someone, somewhere, needs to listen to the power of your story and experience. I’m talking the real version, not the squeaky-clean one that’s a cookie-cutter version of 247 other LinkedIn bios! Once you inject some of the one-in-a-billion authenticity that’s true to YOU and you only, you will see that the power of YOU will naturally attract opportunities in alignment with your values, purpose and intent.
Now that you’ve mastered writing a good LinkedIn bio, it’s time to start networking with other women in business! Join the Powerful Steps community here and be the first to know when tickets go on sale to our popular networking events.