In a world marked by entrepreneurial dynamics, establishing a successful small business could be a marathon. The real challenge lies in the journey rather than the destination and it takes time, energy, patience and a good dose of self belief. I’ve walked this path – twice – manoeuvring through an array of professional hurdles and obstacles to shape the genesis of Powerful Steps, an initiative launched to empower, enlighten and inspire business owners, executives and entrepreneurs to shape their own powerful brands.
The core of Powerful Steps is grounded in the belief that we need to set strong foundations to create a powerful brand. Our methods have worked with global brands and their brand leaders and are equally effective for business owners, executives and entrepreneurs. It’s the strategy, not size, that determines success.
Fuelling Connections – The PowerBase Approach
The crux of Powerful Steps philosophy is fostering and nurturing connections through a commitment to 3 coffee dates a week which we have honoured throughout our 24 year career. One with someone we know, one with someone we wish to partner with and one with someone completely outside of our comfort zone (more on this if you feel like signing up to our #coffee challenge). In the heart of successful businesses, you will often find a coalition of extraordinary people they’ve built relationships with – we refer to this as your PowerBase. It is the goodwill you’ve cultivated around your brand. Everyone has a PowerBase, it’s time to leverage it wisely.
- The Power of Authenticity : Be genuine in everything you do as it defines who you are. Your authenticity is your currency in the PowerBase. It’s the strongest connection you make.
- Vocalise your Vision : Let your vision echo through every interaction. The clarity of your vision acts as a magnet, attracting those who resonate with your mission.
- Respect builds Relationships : Treat everyone equally, regardless of their stature or status. Kindness generates kindness. Respect fosters respect. Their return might not be immediate, but they always pay dividends.
Growth through Mentorship
Coming back to the question of taking small businesses to new heights and leveraging your PowerBase, I want to underline the importance of mentorship – another pillar of the Powerful Steps methodology. Behind every successful entrepreneur, there lies a mentor who has given insights, techniques, and tools to navigate through their journey. A mentor helps you acknowledge your blind spots, guides you through adversity, and celebrates your successes. I make a commitment to mentor 5 global leaders per month through 1:1 sessions and many more through our Business Attraction Program.
One Step at a Time Know-how
There’s a saying, “Great things are not done by impulse, but by a series of small things brought together.” This Vincent Van Gough quote resonates with the Powerful Steps philosophy. Embrace every sweet and sour experience, every struggle and every victory, every contact and every contract – they are all steps in the journey towards building a powerful brand.
At Powerful Steps, we believe in walking together as a community. Engaging with like-minded individuals offers a comfort zone, where you are bound to grow and learn exponential folds. This shared sense of community lifts you while lifting others. It is an initiative ignited with the intent of illumination— to illuminate your path and help others along the way which is why we hold monthly in-person Powerful Steps events so that you can connect with like-minded women to elevate, grow and foster relationships together.
Know this, when you trust the process of your journey, each step will lead you closer to your powerful destiny. Building and nurturing relationships, seeking mentorship, recognising your powerbase, and the significance of moving at your pace – these are a few strategies that as a brand we endorse. I encourage you to take the first step towards creating a powerful brand by reaching out and connecting with me for a virtual coffee date. As a visionary, entrepreneur, and mentor, I stand by the firm conviction that, with Powerful Steps, any dream can be realised as long as you have the courage to pursue them.