When her husband Ben Walker—founder of outdoor media company Shopper—passed away in his sleep at age 47, leaving her as a single mother of two young sons, Lisa Walker realised the best way to survive her grief was to create a new future. She decided to turn her pain into purpose to co-found premium Australian wellness brand Eir Women—named for the Norse goddess of healing—in January 2023.
She was in her 40s and had to make some tough decisions. Tough because most women would not make that power move when they are meant to be grieving. She powered up because she had two young boys to nurture through their formative years and she knew if she could shine a light for them she could shine a life for others. She decided to tap into her ultimate superpower which was being curious about the world in which we live and how she could make a true difference to the lives of others.