Global Brand Strategist | Women’s Leadership Expert | Founder
Global Brand Strategist | Women’s Leadership Expert | Founder
Are you struggling with how to attract the right clients?
When you’re building your business, it can feel as though you have to accept every single client that comes your way. I understand this temptation, but following this strategy will lead to exhaustion, frustration and an unequal energy exchange.
In this episode, I’m sharing 3 powerful ways you can attract the right clients into your life to grow and propel your business forward to deliver global impact.
I share why it’s so vital to be clear on your values; Mine are passion, integrity and delivery. I also talk about being visible by showing up as your authentic self every single day, whatever that might look like for you.
Then I dive into the client journey. By sharing the power of what you’ve achieved and including the people that helped you to get there, you’ll start getting authentic advocacy.
When I started Torstar, I had no money, media connections or a business plan but by following these 3 powerful strategies I was able to grow my business, have incredible results and work with my ideal clients.
This method worked so well that I did it all over again in Powerful Steps. Every single one of my clients is someone who is in alignment with my values, intent and purpose. Together we have built an amazing, authentic and empowering community that supports and champions each other.
Topics Discussed
[1:30]: Tory started Torstar when she was 24. She had no money, media connections or a business plan BUT she had a very strong value set.
[2:58]: #1 It is very important to be clear on your values in order to attract clients that are in alignment. Tory’s first value was passion, she was passionate about creating and building brands. Her second value was integrity, she wanted to work with people in alignment with their truth. Her third value was delivery, you’re only as good as your delivery.
[5:41]: The language she used and communication style was anchored to these 3 values. It acted as a super attractor to connect with like-minded brands and people.
[6:31]: When Tory started Powerful Steps she returned to her values to anchor her business and attract the right clients and build an incredible community.
[7:44]: Anchor your business to your values and break it down further. Ask yourself ‘why’ and ‘how’.
[9:13]: Tory is clear on her intent and purpose of elevating people’s thinking. Break everything down into powerful words and propel it out into the universe, you’ll attract it back.
[9:46]: #2 You have to be visible, show up as your authentic self. Every single week for the past 2 decades, Tory has committed to 3 coffee dates – someone in her tribe, someone she wants to partner with, and someone outside her comfort zone.
[14:08]: Tory was inspired by Oprah and loves the way she’s an advocate for women. Tory found her chief of staff, Libby, and contacted her to find out if she can have a chat with Libby about working for Oprah and connect with Oprah herself. Libby will be on Powerful Stories in the next couple of weeks.
[15:20]: If you want to attract powerful clients, the mutual exchange of energy over a coffee date creates a memory bank with that connection.
[16:11]: #3 Take your clients on a journey. By sharing the power of what you’ve achieved and including the people that helped you to get there, you’ll start getting authentic advocacy.
[18:22]: Summary.
[19:03]: Quote “Keep doing what you’re doing…”
[19:29]: Every single person that has gone through Tory’s programs is 100% her right client.
Links
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Powerful Steps
