Empowering Leaders. Amplifying Impact. Connecting change-makers.
Empowering Leaders. Amplifying Impact. Connecting change-makers.
It’s my absolute pleasure to be connecting with the fabulous Tina Tower today as we talk about embracing technology to build a powerful business.
At the helm of Her Empire Builder, Tina is a business strategist for digital entrepreneurs, best selling author and podcast host. Her powerful mission is to have 100 women making $1 million a year in her Mastermind, Her Empire Builder, by 2025.
Starting her first business at the age of 20, Tina has since built and sold 4 businesses. Although she reached a high level of success, the hustling and hard work that got her there led to burn out and adrenal fatigue.
On a gap year travelling the world with her family, Tina discovered the simplicity and reach of online business and completely fell in love. She packaged her knowledge and expertise into an online course and grew to a 7 figure business in just under 2 years.
Tina’s first book, One Life – How To Have The Life of Your Dreams was released in 2018. Her second book, Million Dollar Micro Business was released in 2021 and became a global success, hitting the best seller list in its first week of release and holding the spot.
Tina has won awards such as Telstra National Young Business Woman of the Year and Australian Business Champion. She has been featured on the Today Show, in the Financial Review, on Sky Business and listed as a ‘Business Woman to Watch’ by Huffington Post.
In this episode, Tina shares how she tapped into her superpower in business to empower others. For Tina, her superpowers have been systems, marketing and self belief and she shares three powerful steps to market an online course.
We dive into the power of marketing and how systems enable us to activate ideas and translate them into multi million dollar businesses. We also talk about technology and why Tina believes business owners must learn the tech themselves before outsourcing. We discuss our favourite platforms and programs, including Kajabi, Google Analytics and Hotjar.
As a business owner, you not only need to value your superpower but also deep dive into what people want. Tina and I talk about the power of leaning into your community, letting go and setting healthy boundaries.
You’re absolutely going to love Tina Tower and the vibrant energy she brings today.
Topics Discussed
[1:25]: Tina has been in business since she was 20 and the common thread in her businesses has been having great systems. It’s about breaking down complexity into simple steps, which came naturally for her.
[3:30]: It’s one thing to know something but another thing to go out and do it. So many women have incredible knowledge but nobody knows they exist because they don’t want to market. Those who market well, win
[5:45]: You should know the tech yourself. You can’t outsource to it’s optimal ability unless you understand it’s capabilities. If you’re in digital business, it’s your responsibility to learn it.
[7:15]: Kajabi is Tina’s number one platform but she has another 12 apps that she uses on a daily basis. With a $1.5m business, she has 4 people working part time, which you wouldn’t be able to do prior to the tech available now.
[8:15]: Google analytics helps you navigate the customer experience and makes sure you don’t invest time in content that people aren’t interested in. Hotjar records the customer experience on your website so you can see what is and isn’t working.
3 powerful steps to take to market an online course
[9:55]: #1: The best low hanging fruit to market an online course is podcasting. 62% of Tina’s high level membership found her on her podcast. Be a guest on other shows and start your own as soon as you’re ready.
[10:55]: #2: Video. Instagram stories keeps you top of mind and enables you to build real relationships with people.
[11:45]: #3: You need a way to convert. It’s quality over quantity but you need to be able to funnel people into a sales funnel. Email list will always convert more highly than Instagram.
[12:45]: Tina has always built her business on being accessible but when there is a barrage of messages and contact, you need to have boundaries. Tina has Facebook groups for each of her groups but she is only in her high level mastermind.
[14:00]: Tina decided she would share everything for free but if people want her personal energy, they have to pay for that. She saves up questions and answers them all on Facebook lives.
[15:20]: You have to learn to value yourself and also give back to the community. It also takes a bit of letting go to enable other people to step up.
[17:35]: The most successful business Tina helped build is Mel Brown’s My Financial Adulting Plan. She had an amazing personal brand and program but wasn’t marketing it.
[18:35]: Tina’s next powerful step is to continue with Her Empire Builder and continuing to serve there instead of trying to reinvent the wheel.
Links
Where to Find Tina:
Are you ready to take a powerful step forward in business and life? Connect with Tory here:
Get the latest updates from Tory
Join our Community App
Unlock the full potential of a 7-day free trial and gain access to our exclusive networking platform and valuable insights on connecting, influencing, and creating space in your life to attract business opportunities in alignment with your values, intent, and purpose.
Powerful Steps
