[2:00] Lielette reveals the point where, after many years working in big business, she decided to back herself and go out on her own. She says that being in business is not easy, and requires confidence and resilience.
[3:08] Lielette shares how she’s navigated tough times in business, but what saw her through was staying anchored in her purpose.
[4:17] She talks about difficulty finding the right talent for her team, and shares that what could have been a disaster, she saw as a gift because it enabled her to reinvent herself and her business so she was doing everything on her terms.
[6:18] How technology can help small businesses to manage their finances. Lielette discusses how working smarter and faster can help fine-tune your customer experience across all touchpoints – and shares that the right systems, online portals and booking systems can transform your business.
[8:50] Tory and Lielette discuss the importance of setting up systems to ensure your cashflow is flowing steadily, and the importance of giving people a great experience to ensure that they will go on to advocate for your business.
[10:51] Lielette spills her technology recommendations for entrepreneurs and business owners. She also says the human element is just as important, and that investing in technology is only worth it if you’re going to leverage the data that technology delivers.
[13:44] She shares some surprising advice on what business owners should look for in the figures to discern if their business is a success, and whether they should pull the plug or keep persisting.
[14:56] Why a cashflow forecast is crucial for every business owner, and remembering that pricing is your biggest influencer on your profit and loss.
[16:15] How raising the fees for your product or service has everything to do with how much you value yourself, balancing this with price-sensitive in the current economic climate.
[18:41] Negotiating contracts at the outset of a business relationship to make things commercially viable for both parties.
[20:28] Lielette shares 5 powerful ways listeners can take action today to turn a profit in their business.
[24:49] Tory on why throwing money at yourself is a smart move, as you are the best asset for your business.
[25:12] Lielette on when you should start taking a salary from your business – and how much.
[26:39] How those struggling in business can know whether to keep going or to step aside gracefully.
