Empowering Leaders. Amplifying Impact. Connecting change-makers.
Empowering Leaders. Amplifying Impact. Connecting change-makers.
I am so excited to bring you the incredible guest on today’s episode of the Powerful Stories podcast. I have known Keira Rumble since my Torstar days – and what I’ve always loved about this global entrepreneur is that she’s always been fabulous and fearless, and she always backs herself.
Keira first told me about a big dream she had during a coffee date at Bills in Bondi, and I left that date buzzing, feeling no doubt she was going to translate that dream into reality. She has since managed to do just that, and here she talks us through the how and the why – as well as the personal challenges she has faced behind the scenes.
A health diagnosis in her teens sparked a big aha moment for Keira, which was the catalyst for eventually launching her first business, Krumbled Foods. She is truly passionate about loving and nurturing yourself from the inside out, and her own lived experience means that she is so invested, making her brand a truly heart-led business.
Keira is transparent about the hurdles and roadblocks she has encountered along the way, including making the bold decision to pull her first product off the shelves. I love how she started with an idea, but she wasn’t afraid to say, ‘It’s not working, I can do it better’ all the while wholeheartedly backing herself. She bravely made a business U-turn, and in true fabulous Keira fashion, emerged bigger and bolder, with a global business to her name.
Today, Keira can proudly say that one Beauty Bite is sold every 15 second around the globe!
But it’s not all gloss and wins, however – Keira has also faced significant personal challenges, including a fertility struggle that saw her endure seven pregnancy losses. Her honesty and transparency around her personal journey has helped her build an incredibly supportive and loyal community, and from her story we can learn that each challenge we face is in fact serving us, as it propels us to the next level in life!
Topics Discussed
[1:18] Keira talks about where her success mindset came from.
[1:45] Keira’s morning ritual has changed dramatically since having her beautiful baby boy.
[3:19] We discuss loving and nurturing yourself from the inside out, and
how a diagnosis in her teens was the aha moment that inspired Keira to start her first business, Krumbled Foods.
[5:50] Keira shares how (and why) one of her early products failed; and describes how in that process, she wrote the road map of ‘what not to do’ – one which she still follows today.
[6:50] Finding a gap in the marketplace saw Keira create a new category in the Australian market; the process of pitching it to Priceline before she even had any products to show them, and the confidence this gave her to become a global brand.
[8:40] We discuss how Keira protects her brand from copycats - including dealing with a case in the Supreme Court over IP theft - and how her incredibly loyal customers play a big part in this.
[10:50] Behind the scenes, Keira was navigating a dark journey with infertility, including 7 pregnancy losses, and she reveals how throwing herself into her business at the time helped save her.
[11:36] Keira undertook IVF, followed by a difficult pregnancy and a premature birth, which saw her launch her second business 5 days after her baby boy was born.
[12:59] She talks about feeling like she’s ‘in half’ every time she’s not with her son, and how she has successfully managed motherhood with running her global business by enlisting incredible support.
[14:13] Keira has overcome the internal voice telling her that she ‘should be doing it all’, and now proudly leans on her village so she can live out her dreams, give her son financial stability and show him what women can do.
[16:24] She spills the tea on self-funding all her businesses with her partner; building a team and how it took years until she hired her first staff member.
[18:56] Keira bravely listened to her intuition and decided not to take on investors, despite multiple offers.
[20:13] All of Keira’s brands have been launched due to a personal need, and because of this she has relentlessly trusted her heart and believed that her businesses will be a success.
[21:11] We talk about the magic ingredients you need in order to build a community and a large following.
[24:12] Keira has big, beautiful plans for expansion, both professionally and personally.
Links
Where to find Keira Rumble
Personal Instagram: @krumble
Krumbled Foods: @krumbledfoods
Habitual Beauty: @habitualbeauty.co
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