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Hosting a live, daily news program like Amber Sherlock does is an extremely high intensity job.
Every day is different. You’re constantly researching new stories, interviewing new people, reporting on the daily events around the world and we all know that the news never stops.
So how does anyone survive in such a cut throat industry?
My guest today, Amber Sherlock has proven through her decades of industry experience that she thrives in this high stakes environment.
But it hasn’t been without tremendous challenges.
In fact, when Amber was 34 weeks pregnant and had been working 34 days in a row, her waters suddenly broke. She continued to present live segments for multiple hours before ultimately going to the hospital to deliver her baby.
Talk about commitment.
Today on the podcast we talk about what it’s like to work in a newsroom, being female in what was for a very long time a male dominated field, and how Amber has stood the test of time.
Amber also very graciously shares with you her advice on pitching to the media, crafting your story and what it’s like to present live on-air.
This is an extremely valuable conversation for anyone interested in what it takes to survive and thrive in the media industry and I am so pleased to welcome Amber to the show.
Topics Discussed
1:30: Amber Sherlock was very driven from an early age, knowing that she wanted to work in the television industry.
2:11: How Amber Sherlock dived headfirst into the television newsroom and looked for any opportunities that she could get to make her dreams a reality.
3:00: Amber Sherlock was reading the news for the Today show, and her waters broke on air at 34 weeks pregnant.
5:38: The difficult switch once Amber Sherlock had become a mum, and her whole life had to change which she really hadn’t prepared for. Though, it’s not something we can ever really prepare for!
6:20: The issues that Amber Sherlock encountered while navigating motherhood, and also getting back into the cut throat media industry, which was male dominated at the time.
7:20: Amber only had 4 months off after giving birth. She felt pressure from herself to get back to work quickly so that she stayed relevant.
7:45: A lot has changed in the industry in the past 11 years, but back then Amber felt she needed to get back to work quickly to keep her job, but she has witnessed how much more flexible it is for women in the industry now.
8:00: The news can be a lot of “doom and gloom”, Amber Sherlock explains how she finds happiness in the newsroom through the personal stories they get to share of everyday people doing incredible things.
9:25: Amber Sherlock’s advice if you are looking to try and pitch to appear on television.
10:30: You have to be the best person you could possibly be. Go over the top if you need to and give your highest energy performance. Still stay true to yourself, but you may need to kick it up a notch to present yourself well.
11:30: If you have a message to get out there, then get that out upfront when you’re on air. Your interview could be cut short so leading with what you want to share will be very beneficial.
12:30: Everyone wants a personal story. Be ready to share your story in an impactful way.
14:30: It can be very difficult to open up, especially if you’re a private person. But you must take the plunge and put yourself out there if you’re wanting to gain traction.
15:30: It won’t happen sitting back wishing it will happen, you need to put your hand up for the opportunities as they come your way. A lot of doors won’t open for you, but perseverance is the key to success.
17:00: Amber Sherlock explains the incredible power of connection and networking.
18:00: If you’ve made a good connection, make sure to follow up! An email is perfect.
19:00: Amber Sherlock looks into the future and what she might like to do in 10 years time. A netflix documentary may be on the cards!
21:00: It’s good to make mistakes. The mistakes create opportunities that you would never expect.
Links
Where to Find Amber Sherlock:
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