Abbie James

My guest on the Powerful Stories podcast today is the fabulous and fearless Abbie James who I met when she joined the Powerful Steps community. Abbie is an ethical entrepreneur who created her sustainable fashion label after surviving the world’s longest lockdown in Melbourne, Australia.

Abbie found the first lockdown un-directional, and she struggled. On paper, everything was amazing – she had a family and a husband that loved her deeply, but she just wasn’t feeling content. When she entered her second lockdown her sister-in-law asked, “if you could do anything at all with your life and money and time wasn’t an option, what would it be?” In that exact moment Abbie decided to create a sustainable fashion brand. It was her dream, and she knew it was time to make it reality.

Abbie is an environmentalist who wanted to create and deliver change and saw that 50% more people were Googling sustainable fashion than they were last year, and this fact excited her. She created her first range from the basement of her home and gives people a story of who the makers are, where everything is ethically sourced so consumers can then have a piece of clothing they cherish and are connected to which encourages them to wear it for 10, 20, 30 years.