Remember the big picture
YOU are building a BRAND
Workplaces in 2023 will be more diverse, distributed and virtual than ever before and people will start questioning where do we belong? The common thread is ‘visibility’ when building a powerful personal brand in business or when leading a team as we leap into the new year.
Don’t chase short-term ROI to the point that you lose sight of what makes your brand valuable and unique. Be strategic by understanding your brand message and anchor your every move to your values, intent and purpose. When you are clear on what you stand for and what you stand against it is easy to raise the vibration of people and opporunities that will find you organically.
That’s right – you don’t need to pay social media platforms for leads when you understand who you are and what value your brand can deliver to others.
People go to different networks for different reasons – Linkedin for business insights and connection. Facebook you might catch up with a friend overseas or tap into the power of online communities that inspire you. On Twitter you may skim over the day’s breaking news. Instagram is a visual scroll and you can purchase whatever takes your fancy while on TikTok you look for a laugh while searching for the latest viral trends.
Most social media users spend time on multiple platforms so if your a brand tap into the power of google anayltics to see which platform you invest your time and energy in by simply looking at your engagement numbers – they never lie. According to Hoote Suite more than 84% of TikTok users are also on Facebook and almost 88% of Twitter users are also on Instagram. Use a scheduling platform like later.com that can help amplify your message across mulitple platforms in a time effective way while showing you what works to your business advantage by following and gaining a deeper understanding of your customer engagement trends.
People don’t only get different types of value from different networks, they explicitly use different social networks for different purposes. Take a moment to discover what VALUE you are giving for every post you commit to share. If it does not serve a purpose it is a waste of your time. Be brutal as less is always more when it is posted with intent.
Jumping on a trend just to get likes and comments doesn’t provide value if it annoys your audience or muddies your brand voice. It can even damage your brand in the long term.
So how do you create a social media plan that works for you and your brand? Tap into the power of your voice. Show up and be visible because you never know who is watching your feed and you never know what opportunity may land in your inbox so remember to check them all.
I have joined forces with Tori Packer for a powerful masterclass Friday 17 February to help YOU become visible in 2023. The power of your story and brand is what will deliver results in the new year. Be clear on WHO you are and anchor your every move to your value, intent and purpose to attract the success you deserve.
More details below – I hope to see you there!
Much love,
TORY xox
