It’s my absolute pleasure to be connecting with the fabulous Tina Tower today as we talk about embracing technology to build a powerful business.
At the helm of Her Empire Builder, Tina is a business strategist for digital entrepreneurs, best selling author and podcast host. Her powerful mission is to have 100 women making $1 million a year in her Mastermind, Her Empire Builder, by 2025.
Starting her first business at the age of 20, Tina has since built and sold 4 businesses. Although she reached a high level of success, the hustling and hard work that got her there led to burn out and adrenal fatigue.
On a gap year travelling the world with her family, Tina discovered the simplicity and reach of online business and completely fell in love. She packaged her knowledge and expertise into an online course and grew to a 7 figure business in just under 2 years.
Tina’s first book, One Life - How To Have The Life of Your Dreams was released in 2018. Her second book, Million Dollar Micro Business was released in 2021 and became a global success, hitting the best seller list in its first week of release and holding the spot.
Tina has won awards such as Telstra National Young Business Woman of the Year and Australian Business Champion. She has been featured on the Today Show, in the Financial Review, on Sky Business and listed as a ‘Business Woman to Watch’ by Huffington Post.
In this episode, Tina shares how she tapped into her superpower in business to empower others. For Tina, her superpowers have been systems, marketing and self belief and she shares three powerful steps to market an online course.
We dive into the power of marketing and how systems enable us to activate ideas and translate them into multi million dollar businesses. We also talk about technology and why Tina believes business owners must learn the tech themselves before outsourcing. We discuss our favourite platforms and programs, including Kajabi, Google Analytics and Hotjar.
As a business owner, you not only need to value your superpower but also deep dive into what people want. Tina and I talk about the power of leaning into your community, letting go and setting healthy boundaries.
You’re absolutely going to love Tina Tower and the vibrant energy she brings today.