I’m delighted to be speaking today with the incredibly powerful and fearless leader, one of Australia’s most experienced media executives, Jackie Frank.
Jackie is the inaugural editor of Australian Marie Claire and for 20 years was the General Manager of Pacific Magazines overseeing the fashion, beauty, health, and custom sections for one of the country’s largest publishing divisions.
With a long track record of building, developing, and maintaining brands, Jackie is now the founder of the Be Frank Group, where she consults with several local and international organisations on brand development. Be Frank Group is an innovation studio with an unashamedly female focus, connecting brands to the female consumer through initiatives and campaigns.
In this episode, I ask Jackie why she believes women are the most powerful market and how they drive the economy through direct buying power and influence. We talk about what women really want and why we are demanding authenticity and genuine connection from brands. Jackie shares why the veil of perfection must be lifted in order to gain brand loyalty from women.
We talk about how the landscape has changed since covid, why brands need to be having meaningful conversations with women, and Jackie shares what she hopes to see as the future unfolds.
Jackie has been at the top of her game for over three decades and I’m excited to share the power of her learnings as a woman in a key leadership role in the Australian media landscape. I hope this episode gives you powerful insight to reconsider the way you market your brand both personally and professionally.