Client Testimonials

I love helping women discover their own power—and ensuring they can be discovered by others, too.

Please accept my invitation to meet some of the Powerful Steps community who have been empowered by our programs.

Meet Jacinta Tynan

Journalist, Presenter, 5 x Published Author, Speaker and Life Coach.

I joined Tory Archbold’s Powerful Steps program when I was in between careers. I had just left my job as a TV News Presenter, a career I’d had for some 25 years and, while I was excited about what was next, I wasn’t sure what that was. Powerful Steps was the ideal landing.

Tory nudges you towards living a life of intention in line with your values. She generously passes on her hard won wisdom and business acumen from twenty-plus years at the helm of her global PR firm to cut through perceived obstacles and create a career you didn’t even know was possible.

Tory’s passion and drive is infectious as she’s motivated to see you live a life aligned with your purpose. She believes that her success is the success of others, so is fully invested in you clearly defining your goals and following through.

Tory is a big hearted visionary, able to identify what’s possible for you and your career or business, and can spot in an instant the blocks we’ve ‘invented’ which are holding us back. She inspires her clients to ‘play big’ by putting themselves out there and making things happen.

She’s all about the power of connection and building your ‘tribe’ via her trademark ‘Coffee Challenge’, recognising your own worth and the immense payoff in collaboration.

This simple process shifted my mindset to reach out and connect with others and be open about my visions. To be more ‘visible’.

Since joining Tory’s Powerful Steps program I have already created several wonderful opportunities for myself and forged enriching connections. A vision I’ve had for several years came about with one meeting which I doubt would have happened if I hadn’t had the courage to ‘step into my power’ (a classic Tory phrase) and back myself.

Tory has inspired me to have clarity about my career aspirations, be unapologetic about my dreams and to elevate my ‘brand’ while staying true to my authentic self. These are rather timely lessons with a new book about to be published while embarking on a whole new career trajectory. I have never felt more in alignment with the path I’m on. I have Tory to thank for keeping on my case.

Meet Julie Hyde

Leadership, People and Culture Expert, Keynote speaker Author, Podcaster

What was your mission at the outset when Tory started mentoring you?

During Covid, I felt I had had lost my sparkle and felt really flat. I also felt had lost connection to my values and purpose in what I was doing. I needed to be reconnected to my story and values and to get my sparkle back!

How successfully has that been achieved and where are you at now?

It has been very successful for me. I am repositioning my business, stepping out of my comfort zone, commenced a new signature program and planning to take it global. I am connecting with amazing women and understanding the value of partnerships and collaboration a whole lot more.

Which three key mindset switches did Tory support you with?

To think big, the value of my story and to be vulnerable and share more of me.

How did what Tory offered differ to other support you may have had in the past?

A lot of people promise the world but don’t deliver. Tory does. Tory is very supportive and invested in your success. She really is your cheerleader and wants you to stand on her shoulders and be successful. She doesn’t just say it – she does it.

Did you receive value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?

Yes 100% – if you are willing to put in the work – you will achieve the outcomes.

Share a short anecdote about something Tory said or did that particularly resonated with you.

People will come to you if they align with your values. When one door closes, let it. There is another more exciting door to open for you

What is your major takeaway?

The power of your story and the power of connections. Also, that you can do whatever you put your mind to with the right support and frameworks in place.

How confident are you feeling moving into the year with strategies learned at Powerful Steps? 

Very confident – I am clear and have so many new ideas and techniques to amplify my business.

What is Tory’s one particular strength when it comes to mentoring?

Her quick thinking brain and experience! I know that is two things! She is an amazing bundle of energy and ideas. If you want action – she is your action girl and butt kicker! She encourages progress and celebrates it!

Meet Sonia Bestulic

Entrepreneur, Author, Speech Pathologist, Podcaster

What was your mission at the outset when Tory started mentoring you?

To build my personal brand and communication strategy. I was evolving in life, both personally and professionally, and as an entrepreneur, I have a lot of various activities on the go; so needed clear action steps and accountability from a mentor.

How successfully has that been achieved and where are you at now?

It has been an amazing journey with extraordinary success; at a variety of levels. 

Now I have:

  • A complete rebrand, and consistency across all my websites and platforms.
  • A strong online presence, communication, interaction, and engagement; that has allowed people to get to know who I am and what I am about while retaining my authenticity. 
  • Brand equity; that has not only allowed me to confidently reach out to potential partners; it has also attracted various collaborations and partnerships with scope for wide ranging opportunities. 
  • A constantly building and growing support network and community of like- minded individuals. 
  • A book for mums that sold out of its first print run, 7 weeks out from its release!

Which three key mindset switches did Tory support you with?

  1. The notion that: If you want others to invest in you, you have to invest in yourself.
  2. Understanding the extent of my worth; and the power of brand equity. 
  3. Exit comfort zone. Enter power zone.

How did what Tory offered differ to other support you may have had in the past?

Tory has a super quick, decisive, hands on approach, and gets things done. She also generously draws upon her own network then and there to seek more information, ask a question – achieve an outcome. Her very holistic approach; means progress and growth is guaranteed.

Did you receive value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?

Tory is known to deliver results. She goes above and beyond in all sessions. I would certainly recommend Tory; her authentic way of working together with you, and her knowledge and breadth of experience are a winning combination. 

Share a short anecdote about something Tory said or did that particularly resonated with you.

Tory shares her story about building her powerful company, Torstar; based primarily on impenetrable self-belief; without the external tools; such as money, industry contacts etc. This particularly resonated with me; as I too have achieved various goals in life, and know I will continue to do so, using the fuel and foundation of self-belief.

What is your major takeaway?

Connect, communicate, be visible, be you.

How confident are you feeling moving into the year with strategies learned at Powerful Steps?

I feel I am at a new level of personal empowerment, connection, and support.

What is Tory’s one particular strength when it comes to mentoring?

Her ability to ‘meet you’ where you are at in life and make the impossible seem possible, and the intangible, become tangible.

Meet Erica King

CEO; Entrepreneur; Mentor; Game Changer

What is your background?

30 years of business consulting, ownership & management
Specialist in organizational psychology & development of human potential
Successfully increased client profit by a minimum of $420,000 per year
Worked with 585 small businesses nationally
Owned & managed 12 businesses
Run 31 marathons around the world
Developed an online community of 250,000

What did you want to change about your life and why?

After selling all of my businesses 4.5 years ago I thought that I was ready for full time retirement. But there are only so many lunches & trips that you can do in any one lifetime. So I was bored, feeling lost and looking to find a new purpose for the last phase of my life

Why did you come to Tory?

After watching a webinar presentation from Tory I thought that it would be worthwhile seeing what she could do to help me find myself again. I had the idea of starting a global sneaker business with zero background in either fashion or manufacturing. It seemed like a great idea at the time but Tory & I now laugh about this initial discussion. Turns out that this was the worst idea ever but all was not lost.

What advice were you given, and where has it taken you to today?

After coming to ‘my senses’ Tory helped me to see that I have significant potential to develop a new business using my strengths of business development for increased profitability. That is how my new business called Life Lessons Erica King has come to fruition. This is a very exciting & fulfilling new project which is the last phase of brilliance in my life.
I truly did not believe that I had another business in me. But here we are & moving quickly to launching. Tory has and continues to work with me every step of the process. I mean every step. No detail is left out. I feel very blessed to be gaining the benefits of Tory’s extraordinary expertise & experience.

Meet Dr Jo Brown

Sports physiotherapist and Performance coach founder of Purpose2perform

I have 20 years experience in high performance sport working with 15 different sports at international level, cresting performance moments with some of the fastest people on the planet on land and in the water.

I came to Tory because I wanted to play a global game, grow as a thought leader and develop a powerful global personal brand.

I came to Tory because she had walked the walk. She played big and she believed in my greatness.

Tory has taught me to own my story and this is the key to developing connections, and building the tribe that supports and propels me in the direction of my goals and dreams! Today I have a global tribe and live to connect people, knowledge and performance …

Meet Abbie James

Entrepreneur and Creative Director

I joined the Business Attraction Program with the aim to improve my social media and brand awareness for my sustainable clothing brand, Abbie James.

How successfully has that been achieved and where are you at now?

Amazing! Tory has absolutely flipped my strategy upside down and pointed me in the right direction. I am confidently using authentic content and connecting with people in a way I did not think possible  –  I am 100% aligned with my values .

Which three key mindset switches did Tory support you with?

You are your own brand, your values are everything and connections are key.

How did what Tory offered differ to other support you may have had in the past?

Tory’s support really pinpoints the areas that you need help with. She has a knack of instantly seeing what needs to be improved and gives you tools on how to achieve this.

Did you receive value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?

Every time I connect with Tory I come away feeling energized and passionate about my path. The connections and high vibrations she brings to the table plus her absolute treasure trove of advice will give you the momentum you need to become so much more than you thought possible. Definitely worth the investment.

How confident are you feeling moving into the year with strategies learned on Business Attraction Program?

Tory’s course has empowered me to have the confidence to be my own brand and follow my own path. She has given me the tools to walk boldly in the media world where once I was intimidated and unsure.

What is Tory’s one particular strength when it comes to mentoring?

While Tory is very friendly and lovely to chat with, she gets down to business and is focused and knows exactly what advice to give. I love that!

Meet Dr Kristy Goodwin

Speaker, Author, Researcher

I’m a digital wellbeing speaker, author and researcher, sharing brain-based hacks for peak-performance in a digital age. Tory helped me to think strategically about positioning myself as a global thought leader in the digital wellbeing space. She helped me to critically evaluate my online presence and optics.

Our sessions provided me with immense clarity over the tangible steps that I needed to take to be recognised as a thought leader.

I now have a clear roadmap for the actions that I need to take to elevate my brand and attract my ideal clients.

What is your background?

I’m a digital wellbeing speaker, author and researcher. I share brain-based hacks for peak-performance in a digital age. I was an academic, before becoming a speaker. For the past nine years I’ve spoken predominantly to parents, educators and health professionals about the impact of technology on children and adolescents’ physical health, mental wellbeing and learning, but in recent years I’ve started to research and speak about adults’ digital behaviours and how they’re impacting their productivity and wellbeing.

What did you want to change about your life and why?

I wanted to refine and elevate my brand, as I transition more towards speaking and consulting with corporate clients and audiences. I wanted to find smart, magnetic ways to share my message with a broader audience. I wanted to find optimal ways to position myself as a global thought leader and Tory’s business acumen, PR experience and understanding of energy was what attracted me to working with Tory.

Why did you come to Tory?

I needed clarity and strategic guidance when it comes to repositioning my brand and building connections and partnerships with corporate clients.

What advice were you given, and where has it taken you to today?

Tory has helped me to think strategically about positioning myself as a global thought leader in the digital wellbeing space. She has helped me to critically evaluate my online presence and optics. Our sessions provided me with immense clarity over the tangible steps that I needed to take to be recognised as a thought leader. I now have a clear roadmap for the actions that I need to take to elevate my brand and attract ideal clients in an aligned fashion.

Meet Naomi White

Leadership Consultant, naomi-white.com

I am a leadership consultant with a lot of strings to my bow. I am a consultant, executive coach and mentor, executive advisor, team developer, facilitator, speaker, connector and people strategist. I came to Tory because of her background as a successful publicist and entrepreneur.

I needed someone who could help me with ‘brand me’—I can do that for others, but I was struggling to do it for myself.

I wanted her perspective on strategies to get traction in a noisy market, and I wanted her to help me break free of my self-imposed limitations and challenge me to think bigger and bolder.  I love her fearlessness, her direct, no nonsense/get down to business style, and her infectious energy and passion.

Tory gave me strategies for engaging with my audience that I never would have thought of, and she’s challenged me to throw my inhibitions to the wind. I’m excited to see what comes next.

Meet Elizabeth Vagianos

CEO, thelovekick.com

I love being in the business of love. I started my own business as a love coach for freedom, but was starting to feel trapped by the confines of what I thought I should be doing and sharing.

I wanted clarity, so I could feel inspired to show up and serve my tribe every day.

I came to Tory after seeing her on an IG Live with Gina Devee. I immediately knew that I had to work with her. I wanted to be inspired and empowered in my life and business and knew she would be the person to help me. Tory challenged me to include the things I am passionate about in my life, into my business. She suggested a rebrand that would infuse my love of beauty, fashion and fitness into my business. Today I am in love with the business I am recreating and am excited to show up everyday!

Meet Lara Campese

Owner of BOUGIES de LUXE, Luxury Candle and Fragrance House

Why was it important for you personally to do mentoring sessions with Tory Archbold?

“Tory’s reputation precedes her. She has worked with some of the most iconic international brands yet is she is one of the most approachable and humble people I have met. Her business ethics and discreet approach, immediately resonated with me. When the opportunity arose to have access to her through her mentoring sessions, I jumped at the chance.”

What are you planning to achieve by your mentoring sessions?

“I am relaunching my Luxury Candle and Fragrance business/brand after acquiring the business late last year. Tory is helping me to carve my own niche pathway and realign the brand with MY values and MY vision. Under her guidance, I have the utmost confidence that the brand will emerge as an aspirational and sought-after leader in the luxury decor space.”

What’s the most inspiring thing about your mentoring sessions with Tory?

“The pace at which she works at is so inspiring and her energy and enthusiasm are tangible. There is always a ‘to do’ list a mile long after our sessions, and they need to actioned by the next session. I love this as there is no room for excuses or time wasting. I’ve already seen the changes producing impressive results in my business and I can’t wait to see what the future holds.”

Meet Dr Kim Granland

Psychotherapist and Executive Coach

Why was it important for you personally to do mentoring sessions with Tory Archbold?

“I believe I was personally touched by how Tory addressed a large crowd at Let’s Connect Women’s Wellness Summit in February this year. She spoke in such an authentic way from her heart, sharing her personal journey which showed tremendous vulnerability and courage.

“Her passion for what she believed in was infectious and it was crucially important for me to align myself with someone who had similar values. I knew from the very beginning that her integrity and her ability to deliver would empower me to step outside my comfort zone and transform my business. She truly believes and understands the power of connectivity and how powerful steps can propel your business forward.”

What are you planning to achieve by your mentoring sessions?

I will aim to achieve a sense of clarity over the principles and purpose of who I am and for my business. Having just recently moved my practice from overseas after 20 years in Singapore, Tokyo and London, I need the tools and confidence inspired by Tory to create my own authentic connections to grow my business forward in a meaningful and organic way. I have always been passionate about mental health and helping others but these sessions will help me to transform my creative ideas into action and ultimately money so I can utilise my international experience to expand my business globally.”

What’s the most inspiring thing about your mentoring sessions with Tory?

Tory has the unique ability to not only ignite passion and creativity during every single session but to also inspire me to be bold and courageous in my dreams. I am also inspired by her positive growth mindset and self-belief in her process of aligning yourself to your true values. We are united in our belief that it is a magical process which not only delivers but more importantly sparks joy for us both.”

What motivates Tory to do her business mentoring?
After 18 years working as a high-powered publicist in her own company, Torstar, in Sydney, Australia, you’d think Tory Archbold would have her hands full but she’s motivated to do her business mentoring because, quite simply, she loves seeing people succeed.

“I think the secret ingredient is really identifying where you want to be and what steps you need to take, and to be accountable for them,” she adds.

She is authentic and has a passion that is infectious.

Pauline WongMarketing Lead, Australian College of Nursing