The Confidence
to Pitch

As a global publicist, my PR wins included creating and delivering billions of dollars in business for top retail brands, celebrities and influencers including Nespresso and Seafolly.

As Powerful Steps’ CEO, I used my PR skills and contacts to build my own brand. Two years on, I’ve attracted international and domestic media attention, launched a top-rating podcast and YouTube channel.
Want to know the formula I used to do it all? Join me as I share my secrets.You’ll perfect your own ‘pitch’ so you attract media interest and learn to become your own publicist.

Our next workshop starts 9am Thursday 2 December 2021.

Tory x

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During this virtual workshop hosted by PR Powerhouse Tory Archbold you will learn:


How to pitch your business to build credible brand SEO


How to build a powerful media database, the type where they call you


How to strategically think to build a press release that can be syndicated for multiple media placements


How to leverage your knowledge to secure podcast interviews, business features + more


How to use media platforms and high profile endorsements to drive site traffic and referrals

For two decades Tory Archbold partnered with the world’s top performing retail brands, celebrities and influencers creating and delivering billions of dollars in PR value for her clients.  Her little black book of connections and the ability to tell a strategic story is what made her one of the most sought-after publicists for global CEO’s and digital marketing teams to drive business growth and revenue.

In the past two years she has built her own brand and reputation up so fast it has international media platforms including a top-rating podcast and YouTube channel. 

She know’s how to get and keep media attention.

She will show you that same secret formula for success.

Women who have joined this exclusive workshop and followed Tory’s advice have secured featured with CEO Magazine, Money Magazine, Body & Soul, Sky News and appeared on top-rating podcasts in Australia, Singapore and the United States.

Listen to this podcast chat with Powerful Stories Podcast host Tory Archbold on what to expect when you become your own PR.

Podcast Chat

Next workshop

9am – 2pm
Thursday 2 December, limited spots.

This is a results-driven workshop. Real-time pitching to media will take place so you walk away knowing what your brand and story are, and how to capture and keep media attention.

Each participant will spend 30 minutes one-on-one with Tory the following week to ensure any additional questions are answered so you can perfect your pitch and rocket your success.

$1,200 + GST per person.

Book Now

Meet Abbie White

CEO Sales Redefined

I joined Tory Archbold’s Business Attraction program as I wanted to really elevate my game. My business was starting to rapidly scale and I knew I needed to step up to maximise the opportunity.

I’ve always been someone who steps outside my comfort zone but Tory takes that to another level, particularly by encouraging one coffee date a week with someone outside your comfort zone. This has created new connections and opportunities for me.

When Tory works with you she is “all in” and your number one cheer leader. The support doesn’t stop at the end of the session as is the case with so many programs. Tory makes herself available for 1-1 support too which I believe is real differentiator.

I took several steps during the program that were really uncomfortable such as posting my story on LinkedIn but the outcome and connection from it was incredible.

After completing the Business Attraction Program I went on to do Tory’s How to Pitch program where I learned how to pitch to the media. This program enabled me to be featured in CEO Magazine which has significantly elevated my brand and I could not have done this without knowing the How to Pitch formula.  Tory has also empowered me to take ownership of PR, build my own relationships and not need to work with a PR specialist.

Tory has a refreshing honesty that cuts through the noise and delivers the message you probably really need to hear the most.

Tory has continuously supported me and held me accountable for every powerful step until I achieved epic results.

I’d highly recommend Tory’s programs to anyone who is ready and committed to stepping outside their comfort zone.

Meet Jo Brown

Olympian Mindset Coach

Powerful Steps help me gain clarity of purpose, mission and vision. Enabled me to reflect and ensure my values aligned with purpose. Mostly importantly taught me the power of staging in and owning my story to deliver global impact.. to keep reaching and connecting. The power of connection and a global tribe of other women kicking goals. It’s reminds me the next opportunity is only a connection or a relationship away.

The Confidence to Pitch workshop showed me the power of communication. One of my clients worked for the ABC and followed up to see if my story pitch was true – I was going to be the mindset coach for the Jamaican Bobsled team. Since this media appearance I appeared on Sunrise, the #1 morning show in Australia and had the confidence own my story!

I would 100% recommend the program for others. One thing I underestimated was the power of the tribe and how inspired I would get from the other women in the Powerful Steps community.

PR Powerhouse


All star PR Expert

Body & Soul

PR and marketing powerhouse

Money Magazine

Superstar publicist