As I always say to my clients – my success is your success.
For over 20 years, I’ve guided some of the world’s most successful brands, CEOs and entrepreneurs delivering extraordinary results.
I launched them into new markets, quadrupled their profit and set them up for $100 million dollar acquisition deals. My business has and always will be referral based.
In life if you have valuable knowledge, let another light their candle in it which is why I mentor those who are prepared to take a powerful step forward to attract what they truly deserve.
It’s likely I have been exactly where and how you’re feeling today. I was you once, searching for the right mentor to guide me to the the next level professionally and personally.
To me, mentoring another is giving them the confidence to own their own power.
The Business Mentoring program is our most specialised, intense arm. Only for those with the courage to invest totally in themselves and their future, it shows you how to tap into the same structure, foundations and digital footprints as global brands to create huge success and a great life.
It’s a rare opportunity to work one on one with me and have incredible, intimate access to the strategies and secrets I’ve learned in 20 years as the CEO of my own global businesses.
No group workshops. No webinars. All attention totally on you.I used to work with the world’s most powerful brands to shape their stories and deliver unprecedented growth that saw them sell for $100 million. I raised visibility and made reputations and fortunes for Fortune 100 CEOs and stars.
Now my passion is sharing everything I learned in that world with small business owners so they can build their own powerful brands and invest in their next journey of abundance, attracting the right clients and aligning with their values.
How to anchor your business with foundational structures so you’re not up at night questioning if something will work. How to use your unique story to attract the right clients.
Since launching Powerful Steps in 2019, I’ve helped hundreds of clients including Telstra Business Award winners, CEOs, C Suite executives and celebrity entrepreneurs build powerful business brands by understanding:
I teach that if you value yourself, others do too—then you can double and triple your prices. (Promise.) I guide stale businesses through a rebrand, connect them to trusted collaborators—copywriters, creatives and growth specialists—to build powerful platforms. I position them as industry leaders with the confidence to pitch their own story and secure media to build a powerful digital footprint (goodbye, paid Google search.)
Remember, only those who really believe in themselves and their businesses will cut it. They’re the people I accept as mentoring clients. Because with me as your mentor, things get real. Fast. You need to be ready.
As your mentor, I teach you how to be the CEO in work and life.How to anchor your business with foundational structures so you’re not up at night questioning if something will work.
How to use your unique story to attract the right clients.
Want to know more?
Is it time to invest in building a powerful business and brand so that abundance flows naturally?In 1:1 sessions with Tory Archbold, the Powerful Steps Business Mentoring program lets you design your own success adventure: choose from a three or six month branding program, six session package or success booster. You’ll learn:
How to own your story and powerThe world’s best brands are authentic and aligned to their truth. Think Zara vs Topshop. Zara made billions in 2021, Topshop closed down. Nobody else owns your story. It’s priceless. It’s your why. It needs to be shared.
How to build a strong foundationBrand identity and customer experience decide whether your brand lives or dies. My team and I will guide you to build a powerful website that talks to your customer with the right copy, creative and CRM sequences.
Map out the customer journeyCustomers need a touchpoint with you. Together, we’ll identify what that looks like, so the customer has a clear reason to stay in love with you, to keep following you. We’ll show them not just the why, but the how.
Map out your digital footprintYes—your most important business asset. That means an outstanding website, social media messaging across all platforms, CRM experience and strategies to self-manage with the right systems and people.
Skill up at lifeYou need life skills as well as business. I’m all about rituals which propel you forward—ending your day with gratitude so you have a restful sleep and wake with the right mindset and great energy. Trust me … they work.
Dr Jo Brown
Dr Kristy Goodwin
Dr Kim Granland
Regional Sales Manager, Boston Scientific
What was your mission at the outset when Tory started mentoring you?My mission was to find a strong, powerful, female mentor to guide me to step into my full potential.
How successfully has that been achieved and where are you at now?Working with Tory has created a significant shift for me both personally and professionally in a very short period of time-whereas if I hadnt met Tory, it may have taken several months, years or even perhaps never experienced at all.
Which three key mindset switches did Tory support you with?
How did what Tory offered differ to other support you may have had in the past?Tory is a focused, outcome-oriented, purpose driven and pushes you outside your comfort zone. At the same time, she is supportive, positive and intuitively tuned-in; and while sometimes you may find one or two of those qualities in a mentor, I had yet to meet anyone who encompasses all until Tory.
Did you get value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?A mindset shift is a priceless gift that sometimes you are only lucky to come across, which I achieved in working with Tory. I would 100% recommend Tory to others and am confident they would experience the same. (As luck really has nothing to do with it!)
Share a short anecdote about something Tory said or did that particularly resonated with you.The power of a daily ritual to shift our energy. Tory had provided her own powerful daily ritual with us, and once implemented can make big changes.
Would you work with Tory again?I am looking forward to it!
What is your major takeaway?Developing the courage to step outside my comfort zone, with the realization of leaving perfection behind. If I wait until the perfect moment, the perfect draft, the perfect picutre before proceeding; that perfect timing will have already passed me by.
How confident are you feeling moving into the year with strategies learned at Powerful Steps?Extremely confident, however its’ not just the confidence it is also the feeling of being awakened and driven along with it.
What is Tory’s one particular strength when it comes to mentoring?With Tory, it is so much more than just taking a step outside your comfort zone. With her, it is stepping forward and never looking back.
Leadership, People and Culture Expert, Keynote speaker Author, Podcaster
What was your mission at the outset when Tory started mentoring you?
During Covid, I felt I had had lost my sparkle and felt really flat. I also felt had lost connection to my values and purpose in what I was doing. I needed to be reconnected to my story and values and to get my sparkle back!
How successfully has that been achieved and where are you at now?
It has been very successful for me. I am repositioning my business, stepping out of my comfort zone, commenced a new signature program and planning to take it global. I am connecting with amazing women and understanding the value of partnerships and collaboration a whole lot more.
To think big, the value of my story and to be vulnerable and share more of me.
How did what Tory offered differ to other support you may have had in the past?
A lot of people promise the world but don’t deliver. Tory does. Tory is very supportive and invested in your success. She really is your cheerleader and wants you to stand on her shoulders and be successful. She doesn’t just say it – she does it.
Did you receive value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?
Yes 100% – if you are willing to put in the work – you will achieve the outcomes.
Share a short anecdote about something Tory said or did that particularly resonated with you.
People will come to you if they align with your values. When one door closes, let it. There is another more exciting door to open for you
What is your major takeaway?
The power of your story and the power of connections. Also, that you can do whatever you put your mind to with the right support and frameworks in place.
How confident are you feeling moving into the year with strategies learned at Powerful Steps?
Very confident – I am clear and have so many new ideas and techniques to amplify my business.
What is Tory’s one particular strength when it comes to mentoring?
Her quick thinking brain and experience! I know that is two things! She is an amazing bundle of energy and ideas. If you want action – she is your action girl and butt kicker! She encourages progress and celebrates it!
Entrepreneur, Author, Speech Pathologist, Podcaster
To build my personal brand and communication strategy. I was evolving in life, both personally and professionally, and as an entrepreneur, I have a lot of various activities on the go; so needed clear action steps and accountability from a mentor.
It has been an amazing journey with extraordinary success; at a variety of levels.
Now I have:
Tory has a super quick, decisive, hands on approach, and gets things done. She also generously draws upon her own network then and there to seek more information, ask a question – achieve an outcome. Her very holistic approach; means progress and growth is guaranteed.
Tory is known to deliver results. She goes above and beyond in all sessions. I would certainly recommend Tory; her authentic way of working together with you, and her knowledge and breadth of experience are a winning combination.
Tory shares her story about building her powerful company, Torstar; based primarily on impenetrable self-belief; without the external tools; such as money, industry contacts etc. This particularly resonated with me; as I too have achieved various goals in life, and know I will continue to do so, using the fuel and foundation of self-belief.
Connect, communicate, be visible, be you.
How confident are you feeling moving into the year with strategies learned at Powerful Steps?
I feel I am at a new level of personal empowerment, connection, and support.
Her ability to ‘meet you’ where you are at in life and make the impossible seem possible, and the intangible, become tangible.
CEO; Entrepreneur; Mentor; Game Changer
Business Attraction Client
What is your background?
30 years of business consulting, ownership & managementSpecialist in organizational psychology & development of human potentialSuccessfully increased client profit by a minimum of $420,000 per yearWorked with 585 small businesses nationallyOwned & managed 12 businessesRun 31 marathons around the worldDeveloped an online community of 250,000
What did you want to change about your life and why?
After selling all of my businesses 4.5 years ago I thought that I was ready for full time retirement. But there are only so many lunches & trips that you can do in any one lifetime. So I was bored, feeling lost and looking to find a new purpose for the last phase of my life
Why did you come to Tory?
After watching a webinar presentation from Tory I thought that it would be worthwhile seeing what she could do to help me find myself again. I had the idea of starting a global sneaker business with zero background in either fashion or manufacturing. It seemed like a great idea at the time but Tory & I now laugh about this initial discussion. Turns out that this was the worst idea ever but all was not lost.
What advice were you given, and where has it taken you to today?
After coming to ‘my senses’ Tory helped me to see that I have significant potential to develop a new business using my strengths of business development for increased profitability. That is how my new business called Life Lessons Erica King has come to fruition. This is a very exciting & fulfilling new project which is the last phase of brilliance in my life.I truly did not believe that I had another business in me. But here we are & moving quickly to launching. Tory has and continues to work with me every step of the process. I mean every step. No detail is left out. I feel very blessed to be gaining the benefits of Tory’s extraordinary expertise & experience.
“I think anyone who feels they need to pivot, shift or grow in their business should without a shadow of a doubt, do this course.”
What was your mission at the outset when Tory started mentoring you?To gain clarity and vision on how I was going to expand or pivot my business
successfully has that been achieved and where are you at now?100% successful – in fact 1000%. I didn’t realise Id have come so far in such a short period of time and to have such absolute resolve that the direction I am heading is completely aligned with who I am and with my purpose in life
Which three key mindset switches did Tory support you with?To grow, I need to push myself out of my comfort zone
Lean into others – coffee dates & CONNECT
Did you get value for money/time spent and would you recommend Tory to others looking to attract new business in 2021/22?Yes absolutely. I think anyone who feels they need to pivot, shift or grow in their business should without a shadow of a doubt, do this course. I feel incredibly grateful to everything Tory taught me. Breaking down the hours spent with Tory, both directly and within the group each week, it is great value for money. Whenever I needed help or had an issue I was working on, Tory would make herself available for a chat each week and she didn’t waste a minute giving me her advice which was worth its weight in gold.
Share a short anecdote about something Tory said that particularly resonated with you.“Stay in Your Lane”. My challenge in life, both personally and professionally is that I fall into comparison and lack of self belief. Having done this course, now whenever I get that niggle of self doubt, I remind myself that I am uniquely me.
Would you work with Tory again?YES!!!! I feel that If I want to keep stepping up, keep in the momentum and moving forward, I need to continue to be within her fold and have that accountability!
Journalist, Presenter, 5 x Published Author, Speaker and Life Coach
I joined Tory Archbold’s Powerful Steps program when I was in between careers. I had just left my job as a TV News Presenter, a career I’d had for some 25 years and, while I was excited about what was next, I wasn’t sure what that was. Powerful Steps was the ideal landing.
Tory nudges you towards living a life of intention in line with your values. She generously passes on her hard won wisdom and business acumen from twenty-plus years at the helm of her global PR firm to cut through perceived obstacles and create a career you didn’t even know was possible.
Tory’s passion and drive is infectious as she’s motivated to see you live a life aligned with your purpose. She believes that her success is the success of others, so is fully invested in you clearly defining your goals and following through.
Tory is a big hearted visionary, able to identify what’s possible for you and your career or business, and can spot in an instant the blocks we’ve ‘invented’ which are holding us back. She inspires her clients to ‘play big’ by putting themselves out there and making things happen.
She’s all about the power of connection and building your ‘tribe’ via her trademark ‘Coffee Challenge’, recognising your own worth and the immense payoff in collaboration.
This simple process shifted my mindset to reach out and connect with others and be open about my visions. To be more ‘visible’.
Since joining Tory’s Powerful Steps program I have already created several wonderful opportunities for myself and forged enriching connections. A vision I’ve had for several years came about with one meeting which I doubt would have happened if I hadn’t had the courage to ‘step into my power’ (a classic Tory phrase) and back myself.
Tory has inspired me to have clarity about my career aspirations, be unapologetic about my dreams and to elevate my ‘brand’ while staying true to my authentic self. These are rather timely lessons with a new book about to be published while embarking on a whole new career trajectory. I have never felt more in alignment with the path I’m on. I have Tory to thank for keeping on my case.
Sports physiotherapist and Performance coach founder of Purpose2perform
I have 20 years experience in high performance sport working with 15 different sports at international level, cresting performance moments with some of the fastest people on the planet on land and in the water.
I came to Tory because I wanted to play a global game, grow as a thought leader and develop a powerful global personal brand.
I came to Tory because she had walked the walk. She played big and she believed in my greatness.
Tory has taught me to own my story and this is the key to developing connections, and building the tribe that supports and propels me in the direction of my goals and dreams! Today I have a global tribe and live to connect people, knowledge and performance …
Speaker, Author, Researcher
I’m a digital wellbeing speaker, author and researcher, sharing brain-based hacks for peak-performance in a digital age. Tory helped me to think strategically about positioning myself as a global thought leader in the digital wellbeing space. She helped me to critically evaluate my online presence and optics.
Our sessions provided me with immense clarity over the tangible steps that I needed to take to be recognised as a thought leader.
I now have a clear roadmap for the actions that I need to take to elevate my brand and attract my ideal clients.
I’m a digital wellbeing speaker, author and researcher. I share brain-based hacks for peak-performance in a digital age. I was an academic, before becoming a speaker. For the past nine years I’ve spoken predominantly to parents, educators and health professionals about the impact of technology on children and adolescents’ physical health, mental wellbeing and learning, but in recent years I’ve started to research and speak about adults’ digital behaviours and how they’re impacting their productivity and wellbeing.
I wanted to refine and elevate my brand, as I transition more towards speaking and consulting with corporate clients and audiences. I wanted to find smart, magnetic ways to share my message with a broader audience. I wanted to find optimal ways to position myself as a global thought leader and Tory’s business acumen, PR experience and understanding of energy was what attracted me to working with Tory.
Why did you come to Tory?
I needed clarity and strategic guidance when it comes to repositioning my brand and building connections and partnerships with corporate clients.
Tory has helped me to think strategically about positioning myself as a global thought leader in the digital wellbeing space. She has helped me to critically evaluate my online presence and optics. Our sessions provided me with immense clarity over the tangible steps that I needed to take to be recognised as a thought leader. I now have a clear roadmap for the actions that I need to take to elevate my brand and attract ideal clients in an aligned fashion.
CEO Sales Redefined
I joined Tory Archbold’s Business Attraction program as I wanted to really elevate my game. My business was starting to rapidly scale and I knew I needed to step up to maximise the opportunity.
I’ve always been someone who steps outside my comfort zone but Tory takes that to another level, particularly by encouraging one coffee date a week with someone outside your comfort zone. This has created new connections and opportunities for me.
When Tory works with you she is “all in” and your number one cheer leader. The support doesn’t stop at the end of the session as is the case with so many programs. Tory makes herself available for 1-1 support too which I believe is real differentiator.
I took several steps during the program that were really uncomfortable such as posting my story on LinkedIn but the outcome and connection from it was incredible.
After completing the Business Attraction Program I went on to do Tory’s How to Pitch program where I learned how to pitch to the media. This program enabled me to be featured in CEO Magazine which has significantly elevated my brand and I could not have done this without knowing the How to Pitch formula. Tory has also empowered me to take ownership of PR, build my own relationships and not need to work with a PR specialist.
Tory has a refreshing honesty that cuts through the noise and delivers the message you probably really need to hear the most.
Tory has continuously supported me and held me accountable for every powerful step until I achieved epic results.
I’d highly recommend Tory’s programs to anyone who is ready and committed to stepping outside their comfort zone.
Entrepreneur and Creative Director
I joined the Business Attraction Program with the aim to improve my social media and brand awareness for my sustainable clothing brand, Abbie James.
Amazing! Tory has absolutely flipped my strategy upside down and pointed me in the right direction. I am confidently using authentic content and connecting with people in a way I did not think possible – I am 100% aligned with my values .
You are your own brand, your values are everything and connections are key.
Tory’s support really pinpoints the areas that you need help with. She has a knack of instantly seeing what needs to be improved and gives you tools on how to achieve this.
Every time I connect with Tory I come away feeling energized and passionate about my path. The connections and high vibrations she brings to the table plus her absolute treasure trove of advice will give you the momentum you need to become so much more than you thought possible. Definitely worth the investment.
How confident are you feeling moving into the year with strategies learned on Business Attraction Program?
Tory’s course has empowered me to have the confidence to be my own brand and follow my own path. She has given me the tools to walk boldly in the media world where once I was intimidated and unsure.
While Tory is very friendly and lovely to chat with, she gets down to business and is focused and knows exactly what advice to give. I love that!
Corporate Account Executive – Asia Pacific Lucid
What was your mission at the outset when Tory started mentoring you?From the first discussion I had with Tory, intuitively I knew that we would work together and that she’d have a profound influence on my future. When deciding to join the Business Attraction program, I set out with an open mind and a determination to learn, grow and meet gorgeous like-minded souls.
How successfully has that been achieved and where are you at now?The program exceeded my expectations. Initially I was nervous as I knew there would be some amazing women who, I thought , would be much further along in their journey than I. The support from these women and the connection we share has only encouraged me to be authentically me, to share my story and to take risks. Recently, I applied for an award in my industry that I never would have considered if not for completing this work with Tory. Previously, I would have thought “Why would they choose me?”. Now, it’s a thought that asks “Why not me? Let’s give it a go!” I feel confident to speak up, and to walk through open doors and I feel that the future is very bright.
Which three key mindset switches did Tory support you with?• Connection is at the heart of everything.• If a door doesn’t open, it’s not your door, and that’s ok.• There’s no better time to start than right now, with what you have. Otherwise you’ll never start!
How did what Tory offered differ to other support you may have had in the past?Tory’s expertise in the PR world, combined with her passion for encouraging women to step into their power zones, is the reason why so many people want to work with her. She gets results, and her experience speaks for itself. Tory is authentic, ambitious, persistent and brings out the best in her clients. Tory’s “3 Coffee Dates a Week” program is such a fabulous way to expand your network, collaborate on potential business initiatives and make wonderful friends.
Did you get value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?I don’t think you can put a price on Tory’s offering. Tory delivers and I’d absolutely recommend Tory to individuals who are looking to grow their business and invest in themselves.
Share a short anecdote about something Tory said or did that particularly resonated with you?“A happy heart is a magnet for miracles.” I can’t tell you how much things have accelerated in my professional and personal life when I have been truly present, in the flow and doing what I love. When I’m a bit stuck, I think about the things in my life that make me happy.. and let go of all the rest.
Would you work with Tory again?Absolutely, I look forward to working with Tory through other programs in the future. Tory’s programs are not for the faint hearted. You certainly get out what you put in and if you sign up for the journey, expect to be challenged, expect to be nurtured and expect results.
What is your major takeaway?Good things never came from comfort zones. Reach out to that person you admire, the expert you’d love to learn from. Most people love to connect and if they don’t say yes to a coffee, there’s a better yes waiting just around the corner. The universe listens to Brave!
How confident are you feeling moving into the year with strategies learned at Powerful Steps?Very confident. I no longer worry about something going wrong or not going my way, because I know I’m supported, I have a great network of people around me, and that the right door will open at the right time. I’m so excited about what’s to come.
What is Tory’s one particular strength when it comes to mentoring?Tory is not only your mentor, but your friend. A friend that you know you can trust to tell you the truth with integrity, and offer constructive advice in a way that lifts you up and inspires you to be your best self.
I love being in the business of love. I started my own business as a love coach for freedom, but was starting to feel trapped by the confines of what I thought I should be doing and sharing.
I wanted clarity, so I could feel inspired to show up and serve my tribe every day.
I came to Tory after seeing her on an IG Live with Gina Devee. I immediately knew that I had to work with her. I wanted to be inspired and empowered in my life and business and knew she would be the person to help me. Tory challenged me to include the things I am passionate about in my life, into my business. She suggested a rebrand that would infuse my love of beauty, fashion and fitness into my business. Today I am in love with the business I am recreating and am excited to show up everyday!
Psychotherapist and Executive Coach
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“I believe I was personally touched by how Tory addressed a large crowd at Let’s Connect Women’s Wellness Summit in February this year. She spoke in such an authentic way from her heart, sharing her personal journey which showed tremendous vulnerability and courage.
“Her passion for what she believed in was infectious and it was crucially important for me to align myself with someone who had similar values. I knew from the very beginning that her integrity and her ability to deliver would empower me to step outside my comfort zone and transform my business. She truly believes and understands the power of connectivity and how powerful steps can propel your business forward.”
What are you planning to achieve by your mentoring sessions?
“I will aim to achieve a sense of clarity over the principles and purpose of who I am and for my business. Having just recently moved my practice from overseas after 20 years in Singapore, Tokyo and London, I need the tools and confidence inspired by Tory to create my own authentic connections to grow my business forward in a meaningful and organic way. I have always been passionate about mental health and helping others but these sessions will help me to transform my creative ideas into action and ultimately money so I can utilise my international experience to expand my business globally.”
What’s the most inspiring thing about your mentoring sessions with Tory?
“Tory has the unique ability to not only ignite passion and creativity during every single session but to also inspire me to be bold and courageous in my dreams. I am also inspired by her positive growth mindset and self-belief in her process of aligning yourself to your true values. We are united in our belief that it is a magical process which not only delivers but more importantly sparks joy for us both.”
What motivates Tory to do her business mentoring?After 18 years working as a high-powered publicist in her own company, Torstar, in Sydney, Australia, you’d think Tory Archbold would have her hands full but she’s motivated to do her business mentoring because, quite simply, she loves seeing people succeed.
“I think the secret ingredient is really identifying where you want to be and what steps you need to take, and to be accountable for them,” she adds.
Founder & CEO, Women Talking Finance
Participating in the Business Attraction program helped me gain clarity on my business’s vision and values, and most importantly how to communicate them with my audience.
Tory has a wealth of knowledge, which she generously and energetically shares. She attracts a warm and inspiring tribe of purpose-driven women which you can’t help but be motivated by.
Her Coffee Dates concept has totally opened up new business opportunities – a practice that is now an important part of my work week and has resulted in collaborations and conversations that will continue to add value to my business.
The one-on-one sessions with Tory are pure gold. Having access to this type of mentoring is priceless and helped me become more focused on what I need to message and measure within my business.
If you’re wanting to take your business to the next level or stepping out to create one, this program is the perfect step. Tory isn’t for the faint-hearted though, she’ll question, push and challenge you, but hey, there’s no growth in a comfort zone, is there?
Executive Coach and Mentor
Tory asked us to be bold and think big. I had no idea what to do and felt so far out of my comfort zone. Even recording my 45 second introduction video was overwhelming!
Eight weeks later, I have transformed. I walked into the program feeling invisible and finished confidently as I danced around the studio taking new branding photos for my business.
Tory’s program offered me something different, something special. She showed me how to embrace who I am. She reminded me that I have a vision I want to share with the world. She instilled in me that it is 100% okay to be authentically me because others will benefit from what I have to offer.
Since rediscovering my story and values, I am bringing to light my passion to help people be the best version of themselves. In such a short time, I have connected with remarkable individuals and had inspiring conversations. It’s exciting to know that I’m only at the start of this journey and there is more greatness to come.
Thank you Tory for helping me to shine bright. My promise to you is I will pay this forward so others across the globe can feel as empowered to follow their dreams.
Head of Partnerships, Business Australia
What was your mission at the outset when Tory started mentoring you?At the start of this year I challenged myself to step out of my comfort zone and into a new power zone of growth and innovation.
I wanted to expand my network, make new connections, clearly define my values and commence the creation of a brand lead by thought leadership across written, video and presented content.
Tory has been instrumental in helping achieve this.
It’s been an amazing few months. By far my best “yes” of this year has been doing this program.
I have connected with a network of the most amazing and inspiring women. I’ve built a whole new social positioning across LinkedIn and Instagram, I’ve written and published my first content piece, interviewed for my first Instagram IGTV spot, I have a podcast appearance coming up.
LinkedIn weekly views have gone up on average 233%.
The opportunities for growth in my day-to-day work has increased significantly and I’ve learnt things that I will continue to use for years to come.
Which three key mindset switches did Tory support you with?You must first understand yourself to truly succeed. In establishing my values, connection, passion and authenticity, I have a north-star to guide the way.
To believe in the value of my story and the richness of my lived experience.
Think big, always.
How did what Tory offered differ to other support you may have had in the past?Tory is authentic, raw and has real lived experience. I invite her to challenge me and to challenge my thinking and I love that she does that, and I love the results that it delivers. I want to step into a new power zone and to grow, and to shift things up. With Tory’s support, I have really been able to challenge myself and do this.
Did you get value for money/time spent and would you recommend Tory to others looking to attract new business in 2021?Absolutely. I cannot recommend this program enough to those that are looking to step outside their comfort zone and into their power zone to attract new opportunities in 2021.
Share a short anecdote about something Tory said or did that particularly resonated with you.In the first session Tory said “Switch your mindset to think big”. I’ve held that close the whole way through.
Would you work with Tory again?Yes, absolutely
What is your major takeaway?To back myself, think big, and go for it.
How confident are you feeling moving into the year with strategies learned at Powerful Steps?Very confident. I am clear and have many ideas on how to move forward into the next phase.
What is Tory’s one particular strength when it comes to mentoring?Tory is authentic, raw and has real lived experience. I invite Tory to challenge me and to challenge my thinking and I love that she does that, and I love the results that it delivers. I want to step into a new power zone and to grow, and to shift things up. With Tory’s support, I have really been able to challenge myself and do this.
Leadership Consultant, naomi-white.com
I am a leadership consultant with a lot of strings to my bow. I am a consultant, executive coach and mentor, executive advisor, team developer, facilitator, speaker, connector and people strategist. I came to Tory because of her background as a successful publicist and entrepreneur.
I needed someone who could help me with ‘brand me’—I can do that for others, but I was struggling to do it for myself.
I wanted her perspective on strategies to get traction in a noisy market, and I wanted her to help me break free of my self-imposed limitations and challenge me to think bigger and bolder. I love her fearlessness, her direct, no nonsense/get down to business style, and her infectious energy and passion.
Tory gave me strategies for engaging with my audience that I never would have thought of, and she’s challenged me to throw my inhibitions to the wind. I’m excited to see what comes next.
Executive Director, ySafe
Coffee Challenge Client
How did you discover Tory and connect with her for a coffee date?
In true 21st century style, Tory and I connected on Instagram. Insta has always been a great way to get a feel for people by watching what they get up to in their day to day, and I’m always on the lookout for inspiring women who are on a mission to change the world. I loved Tory’s journey, strength and discussion on stepping outside comfort zones, and its place in helping women understand the true power of connection. We essentially slid into each other’s DM’s and started a conversation about our joint passion to empower the next generation of women. Being in the online safety space, Tory also shared some past experiences she had seen and had in the online environment, and we decided to collaborate at any opportunity we could to help others.
You didn’t know each other, what was your first impression?
Like many I saw Tory’s backstory – a flashy PR role working with celebs and global brands. There was obviously a lot of social cred there, but I actually loved Tory’s combination of business acumen, her giving nature and her unapologetic belief in the spiritual side of success and the laws of attraction. Being a super attractor, the power of positive thinking and belief in the universe delivering what you are destined for is a risky way of putting yourself out there amongst the naysayers of the corporate business world. I love authenticity like that, and being true to yourself by standing steadfast in your belief that what is for you will never pass you by. I believe the same.
What was your next powerful step following this coffee date?
Tory and I stayed in touch and shared ideas over more coffee dates, calls and shout outs to each other. We discussed strategies for success and weren’t afraid to throw each other’s names forward for opportunities that we came by. I love being around women like Tory who truly epitomizes the concept many others fear – that your light doesn’t dim when you ignite anothers flame. It’s a value I live by, and I was happy to find a kindred spirit that wanted me to succeed, just as much as I wanted her to.
How have you both helped each other since that first meeting?
We have thrown each other’s hat in the ring for a heap of opportunities, discussed strategies for success, and I’ve even had the privilege of working with Tory’s daughter Bella with my online safety work. I loved sharing my story on her Powerful Steps Podcast, and knowing that we are both always actively looking for ways to propel each other forward because we are part of a unique tribe.
Would you recommend the Powerful steps #coffeechallnge to others?
Absolutely. Tory and the women she surrounds herself with are about thinking big, leveling up and ultimately sharing the story of connection, bravery and success with the heart centered mission to help others. The power of a network like this can’t be understated, especially when that network is people aligned to the same values as you are, who want to see you succeed and who will actually be proactive in helping you achieve your goals. We all know your vibe attracts your tribe, it’s just up to you to decide what type of coffee you’ll order.
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